@article{Libai2009Role,
  added-at = {2019-06-10T14:53:09.000+0200},
  author = {Libai, Barak and Muller, Eitan and Peres, Renana},
  biburl = {https://www.bibsonomy.org/bibtex/24a64edec37e43a665f296806289c6d34/nonancourt},
  citeulike-article-id = {13795233},
  citeulike-linkout-0 = {http://dx.doi.org/10.1509/jmkg.73.3.19},
  doi = {10.1509/jmkg.73.3.19},
  interhash = {719f0a3f2ebd71bfe178757a943eb66e},
  intrahash = {4a64edec37e43a665f296806289c6d34},
  issn = {0022-2429},
  journal = {Journal of Marketing},
  keywords = {human-behaviour mobile-phones off-net-traffic},
  month = may,
  number = 3,
  pages = {19--34},
  posted-at = {2015-10-05 17:29:12},
  priority = {2},
  timestamp = {2019-06-10T14:53:09.000+0200},
  title = {{The Role of Within-Brand and Cross-Brand Communications in Competitive Growth}},
  url = {http://dx.doi.org/10.1509/jmkg.73.3.19},
  volume = 73,
  year = 2009
}

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