Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty. Loomes, G. & Sugden, R. The Economic Journal, 92(368):805–824, 1982.
Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty [link]Paper  doi  bibtex   
@article{loomes_regret_1982,
	title = {Regret {Theory}: {An} {Alternative} {Theory} of {Rational} {Choice} {Under} {Uncertainty}},
	volume = {92},
	issn = {0013-0133},
	shorttitle = {Regret {Theory}},
	url = {https://www.jstor.org/stable/2232669},
	doi = {10.2307/2232669},
	number = {368},
	urldate = {2019-03-07},
	journal = {The Economic Journal},
	author = {Loomes, Graham and Sugden, Robert},
	year = {1982},
	pages = {805--824},
}

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