Rethinking the Focus Group in Media and Communications Research. Lunt, P. & Livingstone, S. Journal of Communication, 46(2):79–98, 1996. ZSCC: 0000973
Rethinking the Focus Group in Media and Communications Research [link]Paper  doi  abstract   bibtex   
Abstract. The focus group is a research method frequently used in the social sciences. It is particularly useful when researchers seek to discover participants
@article{lunt_rethinking_1996,
	title = {Rethinking the {Focus} {Group} in {Media} and {Communications} {Research}},
	volume = {46},
	issn = {0021-9916},
	url = {http://academic.oup.com/joc/article/46/2/79/4160259},
	doi = {10.1111/j.1460-2466.1996.tb01475.x},
	abstract = {Abstract.  The focus group is a research method frequently used in the social sciences. It is particularly useful when researchers seek to discover participants},
	language = {en},
	number = {2},
	urldate = {2018-06-05},
	journal = {Journal of Communication},
	author = {Lunt, Peter and Livingstone, Sonia},
	year = {1996},
	note = {ZSCC: 0000973},
	pages = {79--98},
}

Downloads: 0