Modelling university image: The teaching staff viewpoint. Luque-Martínez, T. & Del Barrio-García, S. Public Relations Review, 35(3):325–327, September, 2009.
Paper doi abstract bibtex This study proposes a methodology for identification of the main dimensions determining university image and understanding the relative weight of each of these dimensions. This is important for university governance in order to improve the service provided and to develop and maintain a distinctive position giving a competitive advantage. The conclusions and implications deriving from these results suggest actions designed to improve the image of the university.
@article{luque-martinez_modelling_2009,
series = {Special {Section} on {China} {Public} {Relations}},
title = {Modelling university image: {The} teaching staff viewpoint},
volume = {35},
issn = {0363-8111},
shorttitle = {Modelling university image},
url = {http://www.sciencedirect.com/science/article/pii/S0363811109000381},
doi = {10.1016/j.pubrev.2009.03.004},
abstract = {This study proposes a methodology for identification of the main dimensions determining university image and understanding the relative weight of each of these dimensions. This is important for university governance in order to improve the service provided and to develop and maintain a distinctive position giving a competitive advantage. The conclusions and implications deriving from these results suggest actions designed to improve the image of the university.},
number = {3},
urldate = {2016-11-21},
journal = {Public Relations Review},
author = {Luque-Martínez, Teodoro and Del Barrio-García, Salvador},
month = sep,
year = {2009},
keywords = {European higher education, University image, University image formation, University strategic planning},
pages = {325--327},
}
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