@article{macdonald_quantifying_2015,
	title = {Quantifying the impact of {Wellington} {Zoo}’s persuasive communication campaign on post-visit behaviour.},
	volume = {34},
	language = {en},
	number = {2},
	journal = {Zoo Biology},
	author = {MacDonald, E.},
	year = {2015},
	pages = {163--169},
}

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