The clichéd juxtapositions and pleasing patterns of political advertising. Mackay, R. R. Language & Communication. ![The clichéd juxtapositions and pleasing patterns of political advertising [link]](https://bibbase.org/img/filetypes/link.svg "link")
Paper doi abstract bibtex This paper addresses the following problem: advertising generally – and recent U.S. political campaign ads specifically – use juxtaposition that is simultaneously effective and clichéd. We can identify the stereotypes employed, the structural components put together in a formulaic manner, and the stock images, key changes, and colour coordination which form such components. We are so aware of this make-up that a successful spoof ad makes its point simply through the use of an exaggerated application of just such a formula. Our casual understanding of cliché, therefore, is inadequate if we wish to shed light upon political advertising.
@article{mackay_cliched_????,
title = {The clichéd juxtapositions and pleasing patterns of political advertising},
issn = {0271-5309},
url = {http://www.sciencedirect.com/science/article/pii/S0271530914000068},
doi = {10.1016/j.langcom.2014.02.001},
abstract = {This paper addresses the following problem: advertising generally – and recent U.S. political campaign ads specifically – use juxtaposition that is simultaneously effective and clichéd. We can identify the stereotypes employed, the structural components put together in a formulaic manner, and the stock images, key changes, and colour coordination which form such components. We are so aware of this make-up that a successful spoof ad makes its point simply through the use of an exaggerated application of just such a formula. Our casual understanding of cliché, therefore, is inadequate if we wish to shed light upon political advertising.},
urldate = {2014-03-10},
journal = {Language \& Communication},
author = {Mackay, Rowan R.},
keywords = {Cliché, discourse analysis, Juxtaposition, Legitimation, Political advertising, Social semiotics},
file = {ScienceDirect Full Text PDF:files/48505/Mackay - The clichéd juxtapositions and pleasing patterns o.pdf:application/pdf;ScienceDirect Snapshot:files/48506/S0271530914000068.html:text/html}
}
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