Optimizing query rewrites for keyword-based advertising. Malekian, A., Chang, C., Kumar, R., & Wang, G. In Fortnow, L., Riedl, J., & Sandholm, T., editors, EC, pages 10-19, 2008. ACM.
Optimizing query rewrites for keyword-based advertising. [link]Link  Optimizing query rewrites for keyword-based advertising. [link]Paper  bibtex   
@inproceedings{conf/sigecom/MalekianCKW08,
  added-at = {2018-11-06T00:00:00.000+0100},
  author = {Malekian, Azarakhsh and Chang, Chi-Chao and Kumar, Ravi and Wang, Grant},
  biburl = {https://www.bibsonomy.org/bibtex/24efdc192ba2907ec7292070f6e47bd51/dblp},
  booktitle = {EC},
  crossref = {conf/sigecom/2008},
  editor = {Fortnow, Lance and Riedl, John and Sandholm, Tuomas},
  ee = {https://doi.org/10.1145/1386790.1386793},
  interhash = {e0062bfd92e81478b7df68cb57c4d96a},
  intrahash = {4efdc192ba2907ec7292070f6e47bd51},
  isbn = {978-1-60558-169-9},
  keywords = {dblp},
  pages = {10-19},
  publisher = {ACM},
  timestamp = {2018-11-28T11:40:02.000+0100},
  title = {Optimizing query rewrites for keyword-based advertising.},
  url = {http://dblp.uni-trier.de/db/conf/sigecom/sigecom2008.html#MalekianCKW08},
  year = 2008
}

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