What Can U.S. Retailers Learn from Alibaba's Singles' Day?. Management, S.; Asia-Pacific; China; and America, N. November, 2015. 00000
What Can U.S. Retailers Learn from Alibaba's Singles' Day? [link]Paper  abstract   bibtex   
In just one day, Alibaba Group generated a massive \$14.3 billion in gross sales -- seven times the volume Cyber Monday generated last year.
@misc{management_what_2015,
	title = {What {Can} {U}.{S}. {Retailers} {Learn} from {Alibaba}'s {Singles}' {Day}?},
	url = {http://knowledge.wharton.upenn.edu/article/what-u-s-retailers-can-learn-from-alibabas-singles-day-success/},
	abstract = {In just one day, Alibaba Group generated a massive \$14.3 billion in gross sales -- seven times the volume Cyber Monday generated last year.},
	urldate = {2017-06-15TZ},
	journal = {Knowledge@Wharton},
	author = {Management, Strategic and Asia-Pacific and China and America, North},
	month = nov,
	year = {2015},
	note = {00000}
}
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