Analysing the Numbers: Where channels meet. Martin Shaw March, 2015. 00000
Analysing the Numbers: Where channels meet [link]Paper  abstract   bibtex   
InternetRetailing senior researcher Martin Shaw outlines what IRUK data reveals about mobile and cross-channel retail AT THE HEART of cross-channel retail lies the mobile phone. It is a piece of technology customers always have at their fingertips, even if they don’t make a purchase with it. Mobile binds together channels and the customer journey. This isn’t just (more…)
@misc{martin_shaw_analysing_2015,
	title = {Analysing the {Numbers}: {Where} channels meet},
	shorttitle = {Analysing the {Numbers}},
	url = {http://internetretailing.net/issue/iruk-500-mobile-and-cross-channel-report-2015/analysing-the-numbers-where-channels-meet/},
	abstract = {InternetRetailing senior researcher Martin Shaw outlines what IRUK data reveals about mobile and cross-channel retail AT THE HEART of cross-channel retail lies the mobile phone. It is a piece of technology customers always have at their fingertips, even if they don’t make a purchase with it. Mobile binds together channels and the customer journey. This isn’t just (more…)},
	urldate = {2017-06-15TZ},
	journal = {InternetRetailing},
	author = {{Martin Shaw}},
	month = mar,
	year = {2015},
	note = {00000}
}
Downloads: 0