Analysing the Numbers: Where channels meet. Martin Shaw March, 2015. 00000Paper abstract bibtex InternetRetailing senior researcher Martin Shaw outlines what IRUK data reveals about mobile and cross-channel retail AT THE HEART of cross-channel retail lies the mobile phone. It is a piece of technology customers always have at their fingertips, even if they don’t make a purchase with it. Mobile binds together channels and the customer journey. This isn’t just (more…)
@misc{martin_shaw_analysing_2015,
title = {Analysing the {Numbers}: {Where} channels meet},
shorttitle = {Analysing the {Numbers}},
url = {http://internetretailing.net/issue/iruk-500-mobile-and-cross-channel-report-2015/analysing-the-numbers-where-channels-meet/},
abstract = {InternetRetailing senior researcher Martin Shaw outlines what IRUK data reveals about mobile and cross-channel retail AT THE HEART of cross-channel retail lies the mobile phone. It is a piece of technology customers always have at their fingertips, even if they don’t make a purchase with it. Mobile binds together channels and the customer journey. This isn’t just (more…)},
urldate = {2017-06-15TZ},
journal = {InternetRetailing},
author = {{Martin Shaw}},
month = mar,
year = {2015},
note = {00000}
}
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