The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets. Mavlanova, T.; Koufaris, M.; Benbunan-Fich, R.; and Lang, G. Journal of theoretical and applied electronic commerce research, 10(1):19--34, 2015. 00005
The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets [link]Paper  doi  bibtex   
@article{mavlanova_effect_2015,
	title = {The {Effect} of {Positive} and {Negative} {Signals} on {Perceived} {Deceptiveness} of {Websites} in {Online} {Markets}},
	volume = {10},
	issn = {0718-1876},
	url = {http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762015000100003&lng=en&nrm=iso&tlng=en},
	doi = {10.4067/S0718-18762015000100003},
	language = {en},
	number = {1},
	urldate = {2017-10-15TZ},
	journal = {Journal of theoretical and applied electronic commerce research},
	author = {Mavlanova, Tamilla and Koufaris, Marios and Benbunan-Fich, Raquel and Lang, Guido},
	year = {2015},
	note = {00005},
	keywords = {engagement, length},
	pages = {19--34}
}
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