@article{mcdonough_world_2000,
	title = {A {World} of {Abundance}},
	volume = {30},
	issn = {0092-2102},
	url = {https://pubsonline.informs.org/doi/abs/10.1287/inte.30.3.55.11668},
	doi = {10.1287/inte.30.3.55.11668},
	abstract = {Industry and the environment appear to be at odds because current methods of production, extraction, and disposal are destructive to the natural world. Conventional responses, such as eco-efficiency, focus on doing more with less, restricting industry, and curtailing growth. We view the conflict between industry and the environment as a design problem. Instead of simply reducing industry's negative effects, we suggest companies redesign products and processes for healthy, long-term prosperity. We present a new paradigm for industry, eco-effectiveness; three new design principles: waste equals food, use current solar income, and respect diversity; new decision criteria that integrate ecology, economy, and equity; and beginning steps businesses can take towards a world of abundance, rather than one of limits and constraints.},
	number = {3},
	urldate = {2019-05-02},
	journal = {INFORMS Journal on Applied Analytics},
	author = {McDonough, William and Braungart, Michael},
	month = jun,
	year = {2000},
	pages = {55--65}
}

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