@article{mcdonough_next_1998,
	title = {The {NEXT} {Industrial} {Revolution}},
	volume = {282},
	url = {https://www.theatlantic.com/magazine/archive/1998/10/the-next-industrial-revolution/304695/},
	abstract = {"Eco-efficiency," the current industrial buzzword, will neither save the environment nor foster ingenuity and productivity, the authors say. They propose a new approach that aims to solve rather than alleviate the problems that industry makes},
	language = {en},
	number = {4},
	urldate = {2019-05-02},
	journal = {The Atlantic Monthly},
	author = {McDonough, William and Braungart, Michael},
	month = oct,
	year = {1998},
	pages = {82--92}
}

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