@article{mcgorry_measurement_2000,
	title = {Measurement in a cross‐cultural environment: survey translation issues},
	volume = {3},
	issn = {1352-2752},
	url = {http://www.emeraldinsight.com/doi/10.1108/13522750010322070},
	doi = {10.1108/13522750010322070},
	abstract = {Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, the...},
	number = {2},
	urldate = {2019-06-09},
	journal = {Qualitative Market Research: An International Journal},
	author = {McGorry, Susan Y.},
	month = jun,
	year = {2000},
	note = {Publisher: MCB UP Ltd},
	keywords = {Foreign languages, Global marketing, Marketing research, National cultures},
	pages = {74--81},
}

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