Measurement in a cross‐cultural environment: survey translation issues. McGorry, S. Y. Qualitative Market Research: An International Journal, 3(2):74–81, June, 2000. Publisher: MCB UP Ltd
Paper doi abstract bibtex Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, the...
@article{mcgorry_measurement_2000,
title = {Measurement in a cross‐cultural environment: survey translation issues},
volume = {3},
issn = {1352-2752},
url = {http://www.emeraldinsight.com/doi/10.1108/13522750010322070},
doi = {10.1108/13522750010322070},
abstract = {Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, the...},
number = {2},
urldate = {2019-06-09},
journal = {Qualitative Market Research: An International Journal},
author = {McGorry, Susan Y.},
month = jun,
year = {2000},
note = {Publisher: MCB UP Ltd},
keywords = {Foreign languages, Global marketing, Marketing research, National cultures},
pages = {74--81},
}
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