@book{McLuhan1995,
  author    = {Herbert Marshall McLuhan},
  title     = {{Die Gutenberg-Galaxis}},
  year      = 1995,
  publisher = {Addison Wesley},
  address   = {Bonn, Paris, Reading (Mass.)},
  note      = {(Engl. Original: Toronto: Toronto University Press,
              1962)},
}

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