Retail Patronage Modeling: A Systematic Literature Review Approach. Meeyai, S. WMS Journal of Management, 7(2):97–112, 2018.
bibtex   
@article{meeyai2018retail,
  title={Retail Patronage Modeling: A Systematic Literature Review Approach},
  author={Meeyai, Sutthipong},
  journal={WMS Journal of Management},
  volume={7},
  number={2},
  pages={97--112},
  year={2018}
}

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