Using Virtual Reality to Demonstrate and Promote Products: The Effect of Gender, Product Contextualization and Presence on Purchase Intention and User Satisfaction. Meirinhos, G., Goncalves, G., Melo, M., & Bessa, M. IEEE Access, 10:58811–58820, 2022. ![Using Virtual Reality to Demonstrate and Promote Products: The Effect of Gender, Product Contextualization and Presence on Purchase Intention and User Satisfaction [link]](https://bibbase.org/img/filetypes/link.svg "link")
Paper doi bibtex @article{meirinhos_using_2022,
title = {Using {Virtual} {Reality} to {Demonstrate} and {Promote} {Products}: {The} {Effect} of {Gender}, {Product} {Contextualization} and {Presence} on {Purchase} {Intention} and {User} {Satisfaction}},
volume = {10},
issn = {2169-3536},
shorttitle = {Using {Virtual} {Reality} to {Demonstrate} and {Promote} {Products}},
url = {https://ieeexplore.ieee.org/document/9783107/},
doi = {10.1109/ACCESS.2022.3178371},
urldate = {2023-02-24},
journal = {IEEE Access},
author = {Meirinhos, Galvao and Goncalves, Guilherme and Melo, Miguel and Bessa, Maximino},
year = {2022},
pages = {58811--58820},
}
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