The impact of virtual reality and biological sex on the promotion of tourist destinations: effects on destination image, place attachment, and behavioural intention. Melo, M., Gonçalves, G., Jorge, F., Losada, N., Barbosa, L., Teixeira, M. S., & Bessa, M. Journal of Hospitality and Tourism Technology, 15(1):18–36, January, 2024.
The impact of virtual reality and biological sex on the promotion of tourist destinations: effects on destination image, place attachment, and behavioural intention [link]Paper  doi  abstract   bibtex   
Purpose This paper aims to generate knowledge of the impact of different virtual reality (VR) set-ups in tourism promotion regarding destination image, place attachment and behavioural intention. Design/methodology/approach The paper presents a comparative study of the impact of different visualisation technologies (video, immersive VR and multisensory immersive VR) to promote tourism destinations. The study’s dependent variables are destination image, place attachment and behaviour intention. Findings Results show that VR content impacts these variables. Multisensory immersive VR is the preferred content type for destination promotion. It is also evidenced that female participants scored each variable higher than male participants. Males reported higher scores on the video set-up for destination image and place attachment. Behavioural intention reported higher values in the video when compared to immersive VR in both sexes. Practical implications This paper concludes that there is a preference towards multisensory set-ups, which suggests that incorporating audiovisual and sensory elements can significantly enhance the effectiveness of VR experiences in attracting and engaging potential tourists. Originality/value The paper contributes to the scarce body of knowledge regarding the impact of different VR factors on tourism promotion, including the multisensory VR component. , 研究目的 本文旨在探讨不同虚拟现实（VR）设备在旅游推广中对目的地形象、地方依恋和行为意图的影响, 并增加对此方面的认识。 研究方法 本文对不同可视化技术（视频、沉浸式VR和多感官沉浸式VR）在旅游目的地推广中的影响进行了比较研究。研究的依赖变量包括目的地形象、地方依恋和行为意图。 研究发现 研究结果表明, VR内容对这些变量有影响。多感官沉浸式VR是目的地推广的首选内容类型。研究还证明, 女性参与者在每个变量上的评分高于男性参与者。男性在视频设备上对目的地形象和地方依恋评分较高。无论是在男性还是女性中, 视频在行为意图方面的得分都高于沉浸式VR。 实践价值 我们得出结论, 人们更偏好多感官设备, 这表明将视听和感官元素纳入虚拟现实体验可以显著提高吸引和吸引潜在游客的效果。 研究创新 本文对不同虚拟现实因素对旅游推广的影响, 包括多感官VR组成部分, 做出了有益的贡献。
@article{melo_impact_2024,
	title = {The impact of virtual reality and biological sex on the promotion of tourist destinations: effects on destination image, place attachment, and behavioural intention},
	volume = {15},
	copyright = {https://www.emerald.com/insight/site-policies},
	issn = {1757-9880, 1757-9880},
	shorttitle = {The impact of virtual reality and biological sex on the promotion of tourist destinations},
	url = {https://www.emerald.com/insight/content/doi/10.1108/JHTT-01-2023-0015/full/html},
	doi = {10.1108/JHTT-01-2023-0015},
	abstract = {Purpose
              This paper aims to generate knowledge of the impact of different virtual reality (VR) set-ups in tourism promotion regarding destination image, place attachment and behavioural intention.
            
            
              Design/methodology/approach
              The paper presents a comparative study of the impact of different visualisation technologies (video, immersive VR and multisensory immersive VR) to promote tourism destinations. The study’s dependent variables are destination image, place attachment and behaviour intention.
            
            
              Findings
              Results show that VR content impacts these variables. Multisensory immersive VR is the preferred content type for destination promotion. It is also evidenced that female participants scored each variable higher than male participants. Males reported higher scores on the video set-up for destination image and place attachment. Behavioural intention reported higher values in the video when compared to immersive VR in both sexes.
            
            
              Practical implications
              This paper concludes that there is a preference towards multisensory set-ups, which suggests that incorporating audiovisual and sensory elements can significantly enhance the effectiveness of VR experiences in attracting and engaging potential tourists.
            
            
              Originality/value
              The paper contributes to the scarce body of knowledge regarding the impact of different VR factors on tourism promotion, including the multisensory VR component.
            
          , 
            
              研究目的
              本文旨在探讨不同虚拟现实（VR）设备在旅游推广中对目的地形象、地方依恋和行为意图的影响, 并增加对此方面的认识。
            
            
              研究方法
              本文对不同可视化技术（视频、沉浸式VR和多感官沉浸式VR）在旅游目的地推广中的影响进行了比较研究。研究的依赖变量包括目的地形象、地方依恋和行为意图。
            
            
              研究发现
              研究结果表明, VR内容对这些变量有影响。多感官沉浸式VR是目的地推广的首选内容类型。研究还证明, 女性参与者在每个变量上的评分高于男性参与者。男性在视频设备上对目的地形象和地方依恋评分较高。无论是在男性还是女性中, 视频在行为意图方面的得分都高于沉浸式VR。
            
            
              实践价值
              我们得出结论, 人们更偏好多感官设备, 这表明将视听和感官元素纳入虚拟现实体验可以显著提高吸引和吸引潜在游客的效果。
            
            
              研究创新
              本文对不同虚拟现实因素对旅游推广的影响, 包括多感官VR组成部分, 做出了有益的贡献。},
	language = {en},
	number = {1},
	urldate = {2024-05-24},
	journal = {Journal of Hospitality and Tourism Technology},
	author = {Melo, Miguel and Gonçalves, Guilherme and Jorge, Filipa and Losada, Nieves and Barbosa, Luís and Teixeira, Mário Sérgio and Bessa, Maximino},
	month = jan,
	year = {2024},
	pages = {18--36},
}
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