On modeling the advertising-operations interface under asymmetric competition. Mesak, H. I.; Bari, A.; Luehlfing, M. S.; and Han, F. European Journal of Operational Research, 240(1):278-291, 2015.
On modeling the advertising-operations interface under asymmetric competition. [link]Link  On modeling the advertising-operations interface under asymmetric competition. [link]Paper  bibtex   
@article{journals/eor/MesakBLH15,
  added-at = {2014-09-18T00:00:00.000+0200},
  author = {Mesak, Hani I. and Bari, Abdullahel and Luehlfing, Michael S. and Han, Fei},
  biburl = {https://www.bibsonomy.org/bibtex/24fcb39cc73c6493e44cffaa273cfc24b/dblp},
  ee = {http://dx.doi.org/10.1016/j.ejor.2014.07.009},
  interhash = {54da8ed3c02d14c1a9f45c7c830ef4eb},
  intrahash = {4fcb39cc73c6493e44cffaa273cfc24b},
  journal = {European Journal of Operational Research},
  keywords = {dblp},
  number = 1,
  pages = {278-291},
  timestamp = {2015-06-17T23:25:00.000+0200},
  title = {On modeling the advertising-operations interface under asymmetric competition.},
  url = {http://dblp.uni-trier.de/db/journals/eor/eor240.html#MesakBLH15},
  volume = 240,
  year = 2015
}
Downloads: 0