On modeling the advertising-operations interface under asymmetric competition. Mesak, H. I., Bari, A., Luehlfing, M. S., & Han, F. European Journal of Operational Research, 240(1):278-291, 2015. Link Paper bibtex @article{journals/eor/MesakBLH15,
added-at = {2014-09-18T00:00:00.000+0200},
author = {Mesak, Hani I. and Bari, Abdullahel and Luehlfing, Michael S. and Han, Fei},
biburl = {https://www.bibsonomy.org/bibtex/24fcb39cc73c6493e44cffaa273cfc24b/dblp},
ee = {http://dx.doi.org/10.1016/j.ejor.2014.07.009},
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journal = {European Journal of Operational Research},
keywords = {dblp},
number = 1,
pages = {278-291},
timestamp = {2015-06-17T23:25:00.000+0200},
title = {On modeling the advertising-operations interface under asymmetric competition.},
url = {http://dblp.uni-trier.de/db/journals/eor/eor240.html#MesakBLH15},
volume = 240,
year = 2015
}
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