Courses on the marketing of technology and innovation. Mohr, J. In volume 11, pages 166, 2000. American Marketing Association.
bibtex   
@inproceedings{mohr_courses_2000,
	title = {Courses on the marketing of technology and innovation},
	volume = {11},
	publisher = {American Marketing Association},
	author = {Mohr, Jakki},
	year = {2000},
	pages = {166},
}

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