@article{mohr_legal_1994,
	title = {Legal ramifications of strategic alliances},
	volume = {3},
	issn = {1061-3846},
	number = {2},
	journal = {Marketing Management},
	author = {Mohr, Jakki J and Gundlach, Gregory T and Spekman, Robert},
	year = {1994},
	pages = {38},
}

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