Communication flows in distribution channels: Impact on assessments of communication quality and satisfaction. Mohr, J. J & Sohi, R. S Journal of Retailing, 71(4):393–415, 1995.
bibtex   
@article{mohr_communication_1995,
	title = {Communication flows in distribution channels: {Impact} on assessments of communication quality and satisfaction},
	volume = {71},
	issn = {0022-4359},
	number = {4},
	journal = {Journal of Retailing},
	author = {Mohr, Jakki J and Sohi, Ravipreet S},
	year = {1995},
	pages = {393--415},
}

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