Strategic Communication Intervention to Stimulate Interest in Research and Evidence-Based Practice: A 12-Year Follow-Up Study With Registered Nurses. Mortenius, H., Hildingh, C., & Fridlund, B. Worldviews on evidence-based nursing / Sigma Theta Tau International, Honor Society of Nursing, 13(1):42-49, The Authors. Worldviews on Evidence-Based Nursing published by Wiley Periodicals, Inc. on behalf of Sigma Theta Tau International The Honor Society of Nursing, 2, 2016.
abstract   bibtex   
BACKGROUND: Bridging the research-practice gap is a challenge for health care. Fostering awareness of and interest in research and development (R & D) can serve as a platform to help nurses and others bridge this gap. Strategic communication is an interdisciplinary field that has been used to achieve long-term interest in adopting and applying R & D in primary care. AIM: The aim of the study was to evaluate the impact of a strategic communication intervention on long-term interest in R & D among primary care staff members (PCSMs) in general and registered nurses (RNs) in particular. METHODS: This prospective intervention study included all members of the PCSMs, including RNs, in a Swedish primary care area. The interest of PCSMs in R & D was measured on two occasions, at 7 and 12 years, using both bivariate and multivariate tests. RESULTS: A total of 99.5% of RNs gained awareness of R & D after the first 7 years of intervention versus 95% of the remaining PCSMs (p = .004). A comparison of the two measurements ascertained stability and improvement of interest in R & D among RNs, compared with all other PCSMs (odds ratio 1.81; confidence interval 1.08-3.06). Moreover, the RNs who did become interested in R & D also demonstrated increased intention to adopt innovative thinking in their work over time (p = .005). LINKING EVIDENCE TO ACTION: RNs play an important role in reducing the gap between theory and practice. Strategic communication was a significant tool for inspiring interest in R & D. Application of this platform to generate interest in R & D is a unique intervention and should be recognized for future interventions in primary care. Positive attitudes toward R & D may reinforce the use of evidence-based practice in health care, thereby making a long-term contribution to the patient benefit.
@article{
 title = {Strategic Communication Intervention to Stimulate Interest in Research and Evidence-Based Practice: A 12-Year Follow-Up Study With Registered Nurses},
 type = {article},
 year = {2016},
 identifiers = {[object Object]},
 keywords = {R & D interest,communication,dissemination,intervention,primary care,registered nurses,research-to-practice gap},
 pages = {42-49},
 volume = {13},
 month = {2},
 publisher = {The Authors. Worldviews on Evidence-Based Nursing published by Wiley Periodicals, Inc. on behalf of Sigma Theta Tau International The Honor Society of Nursing},
 city = {Research Supervisor, Department of Research, Development and Education, Region Halland, Sweden and Department of Primary Health Care, Sahlgrenska Academy, University of Gothenburg, Sweden.; Professor, School of Social and Health Sciences, Halmstad Univers},
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 last_modified = {2017-03-14T09:54:45.334Z},
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 notes = {CI: (c) 2015; JID: 101185267; OTO: NOTNLM; 2015/04/25 [accepted]; 2015/10/13 [aheadofprint]; ppublish},
 folder_uuids = {a237acd1-03cc-4528-a1f9-3f429ff289a2},
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 abstract = {BACKGROUND: Bridging the research-practice gap is a challenge for health care. Fostering awareness of and interest in research and development (R & D) can serve as a platform to help nurses and others bridge this gap. Strategic communication is an interdisciplinary field that has been used to achieve long-term interest in adopting and applying R & D in primary care. AIM: The aim of the study was to evaluate the impact of a strategic communication intervention on long-term interest in R & D among primary care staff members (PCSMs) in general and registered nurses (RNs) in particular. METHODS: This prospective intervention study included all members of the PCSMs, including RNs, in a Swedish primary care area. The interest of PCSMs in R & D was measured on two occasions, at 7 and 12 years, using both bivariate and multivariate tests. RESULTS: A total of 99.5% of RNs gained awareness of R & D after the first 7 years of intervention versus 95% of the remaining PCSMs (p = .004). A comparison of the two measurements ascertained stability and improvement of interest in R & D among RNs, compared with all other PCSMs (odds ratio 1.81; confidence interval 1.08-3.06). Moreover, the RNs who did become interested in R & D also demonstrated increased intention to adopt innovative thinking in their work over time (p = .005). LINKING EVIDENCE TO ACTION: RNs play an important role in reducing the gap between theory and practice. Strategic communication was a significant tool for inspiring interest in R & D. Application of this platform to generate interest in R & D is a unique intervention and should be recognized for future interventions in primary care. Positive attitudes toward R & D may reinforce the use of evidence-based practice in health care, thereby making a long-term contribution to the patient benefit.},
 bibtype = {article},
 author = {Mortenius, H and Hildingh, C and Fridlund, B},
 journal = {Worldviews on evidence-based nursing / Sigma Theta Tau International, Honor Society of Nursing},
 number = {1}
}
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