Measuring Photo Credibility in Journalistic Contexts: Scale Development and Application to Staff and Stock Photography

Measuring Photo Credibility in Journalistic Contexts: Scale Development and Application to Staff and Stock Photography. Mortensen, T. M., McDermott, B. P., & Ejaz, K. Journalism Practice, September, 2021.

Paper doi abstract bibtex

Noting its absence, this article presents a newly-developed scale that speciﬁcally measures the construct of photo credibility in journalistic contexts. The scale was developed using adaptations of previous media-credibility scale statements and applying them to the context of photography that appears in the news. Using the scale, the study addresses audience perceptions of the credibility of stock photographs versus photographs taken by newspaper-staﬀ photojournalists. The scale proves reliable, and through its use, it is suggested that participants in the study perceive stock photos as signiﬁcantly less credible than those taken by staﬀ photojournalists. Dimensions of credibility within the scale provide opportunity for more nuanced examination of the nature of these diﬀerences of perception.

@article{mortensen_measuring_2021,
	title = {Measuring {Photo} {Credibility} in {Journalistic} {Contexts}: {Scale} {Development} and {Application} to {Staff} and {Stock} {Photography}},
	issn = {1751-2786, 1751-2794},
	shorttitle = {Measuring {Photo} {Credibility} in {Journalistic} {Contexts}},
	url = {https://www.tandfonline.com/doi/full/10.1080/17512786.2021.1976073},
	doi = {10.1080/17512786.2021.1976073},
	abstract = {Noting its absence, this article presents a newly-developed scale that speciﬁcally measures the construct of photo credibility in journalistic contexts. The scale was developed using adaptations of previous media-credibility scale statements and applying them to the context of photography that appears in the news. Using the scale, the study addresses audience perceptions of the credibility of stock photographs versus photographs taken by newspaper-staﬀ photojournalists. The scale proves reliable, and through its use, it is suggested that participants in the study perceive stock photos as signiﬁcantly less credible than those taken by staﬀ photojournalists. Dimensions of credibility within the scale provide opportunity for more nuanced examination of the nature of these diﬀerences of perception.},
	language = {en},
	urldate = {2023-02-21},
	journal = {Journalism Practice},
	author = {Mortensen, Tara Marie and McDermott, Brian P. and Ejaz, Khadija},
	month = sep,
	year = {2021},
	pages = {1--20},
}

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