Recommendation Rules - a Data Mining Tool to Enhance Business-to-Customer Communication in Web Applications. Morzy, M. In Intelligent Information Processing and Web Mining, Proceedings of the International IIS: IIPWM'05 Conference held in Gdansk, Poland, June 13-16, 2005, pages 456-460, 2005.
bibtex   
@inproceedings{DBLP:conf/iis/Morzy05,
  author    = {Mikolaj Morzy},
  title     = {Recommendation Rules - a Data Mining Tool to Enhance Business-to-Customer
               Communication in Web Applications},
  booktitle = {Intelligent Information Processing and Web Mining, Proceedings
               of the International IIS: IIPWM'05 Conference held in Gdansk,
               Poland, June 13-16, 2005},
  year      = {2005},
  pages     = {456-460},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

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