Brand equity valuation: a global perspective. Motameni, R. & Shahrokhi, M. Journal of Product & Brand Management, 7(4):275–290, August, 1998. 00288![Brand equity valuation: a global perspective [link]](https://bibbase.org/img/filetypes/link.svg "link")
Paper doi bibtex @article{motameni_brand_1998,
title = {Brand equity valuation: a global perspective},
volume = {7},
issn = {1061-0421},
shorttitle = {Brand equity valuation},
url = {http://www-emeraldinsight-com.ez54.periodicos.capes.gov.br/doi/full/10.1108/10610429810229799},
doi = {10.1108/10610429810229799},
number = {4},
urldate = {2016-08-24},
journal = {Journal of Product \& Brand Management},
author = {Motameni, Reza and Shahrokhi, Manuchehr},
month = aug,
year = {1998},
note = {00288},
pages = {275--290},
}
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