Why Big Data Won't Cure Us. Neff, G. Big Data, 1(3):117–123, September, 2013.
Why Big Data Won't Cure Us [link]Paper  doi  bibtex   
@article{neff_why_2013,
	title = {Why {Big} {Data} {Won}'t {Cure} {Us}},
	volume = {1},
	issn = {2167-6461, 2167-647X},
	url = {http://online.liebertpub.com/doi/abs/10.1089/big.2013.0029},
	doi = {10.1089/big.2013.0029},
	language = {en},
	number = {3},
	urldate = {2017-07-24},
	journal = {Big Data},
	author = {Neff, Gina},
	month = sep,
	year = {2013},
	pages = {117--123},
}

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