How to Avoid Disappointment by Design. Nevo, D. & Wade, M. R. Commun. ACM, 50(4):43--48, April, 2007. 00000
How to Avoid Disappointment by Design [link]Paper  doi  abstract   bibtex   
Avoid market failure by aligning system performance with stakeholder expectations.
@article{nevo_how_2007,
	title = {How to {Avoid} {Disappointment} by {Design}},
	volume = {50},
	issn = {0001-0782},
	url = {http://doi.acm.org/10.1145/1232743.1232746},
	doi = {10.1145/1232743.1232746},
	abstract = {Avoid market failure by aligning system performance with stakeholder expectations.},
	number = {4},
	urldate = {2017-04-18TZ},
	journal = {Commun. ACM},
	author = {Nevo, Dorit and Wade, Michael R.},
	month = apr,
	year = {2007},
	note = {00000},
	pages = {43--48}
}

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