@techreport{new_zealand._te_puni_kokiri_2009_2010,
	title = {2009 rangahau i ngā waiaro, ngā uara me ngā whakapono mō te reo {Māori} = 2009 survey of attitudes, values and beliefs towards the {Māori} language},
	url = {https://www.tpk.govt.nz/documents/download/264/2010%2009%2001%20RP%202009%20Survey%20of%20Attitudes%2c%20Values%20and%20Beliefs%20Towards%20the%20Maori%20Language.pdf},
	abstract = {This report provides a snapshot of the attitudes, values and beliefs of New Zealanders towards the Māori language in 2009. It is the 5 in a series of similar reports which have taken place since 2000. The findings show that Māori and non-Māori attitudes towards the Māori language were optimistic in relation to the revised Government focused strategy which outlined the need for Government to: 1. Strengthen language skills; 2. Strengthen language use; 3. Strengthen education opportunities; 4. Strengthen community leadership; and 5. Strengthen recognition of the Mäori language. This report has been prepared in two parts. The first analyses findings from the 2009 attitudes survey and the second part compares 2009 attitudes survey data with previous years, identifying emerging trends. The key areas of analysis are: Values; Attitudes and beliefes about the language; results for Māori, differences between Māori and non-Māori , changes in attitudes since 2000,the role of Government; and participation in Mäori language and culture related activities. The report covers methodology and the appendices contain a bibliography and the graphs and tables that outline the data.},
	language = {eng;mao},
	institution = {Te Puni Kōkiri},
	author = {{New Zealand. Te Puni Kōkiri}},
	year = {2010},
	keywords = {Language maintenance New Zealand., Language surveys New Zealand., Maori (New Zealand people) Attitudes., Maori language Public opinion., Maori language Statistics., Maori language Usage., New Zealanders Attitudes., Rangahau Māori., Reo Māori., Tatauranga.},
	pages = {84},
}

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The findings show that Māori and non-Māori attitudes towards the Māori language were optimistic in relation to the revised Government focused strategy which outlined the need for Government to: 1. Strengthen language skills; 2. Strengthen language use; 3. Strengthen education opportunities; 4. Strengthen community leadership; and 5. Strengthen recognition of the Mäori language. This report has been prepared in two parts. The first analyses findings from the 2009 attitudes survey and the second part compares 2009 attitudes survey data with previous years, identifying emerging trends. The key areas of analysis are: Values; Attitudes and beliefes about the language; results for Māori, differences between Māori and non-Māori , changes in attitudes since 2000,the role of Government; and participation in Mäori language and culture related activities. 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