Marketing the Māori Language. Nicholson, R. In Teaching Indigenous Languages, pages 206–213. 1997. abstract bibtex While the New Zealand Government is currently spending millions of dollars to teach the Māori language in preschool language nests, Māori total immersion primary schools, and elsewhere, its language policies are not likely to succeed because it has failed to promoted Māori among Māori and non-Māori to the extent that the language has a sufficiently good image. The results of a market research study and the promotion of the 1995 Māori Language Year indicate that the passive tolerance of the Māori language by New Zealanders in contemporary New Zealand society will allow a more active and explicit promotion of the Māori language.
@incollection{nicholson_marketing_1997,
title = {Marketing the {Māori} {Language}},
abstract = {While the New Zealand Government is currently spending millions of dollars to teach the Māori language in preschool language nests, Māori total immersion primary schools, and elsewhere, its language policies are not likely to succeed because it has failed to promoted Māori among Māori and non-Māori to the extent that the language has a sufficiently good image. The results of a market research study and the promotion of the 1995 Māori Language Year indicate that the passive tolerance of the Māori language by New Zealanders in contemporary New Zealand society will allow a more active and explicit promotion of the Māori language.},
booktitle = {Teaching {Indigenous} {Languages}},
author = {Nicholson, Rangi},
year = {1997},
pages = {206--213},
}
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