Predictive Behavioural Targeting. Noller, S. & Hutton, R. 12, 2014. US Patent App. 14/562,227
bibtex   
@misc{Noller2014predictive,
  title={{Predictive Behavioural Targeting}},
  author={Noller, Stephan and Hutton, Richard},
  year=2014,
  month=12,
  publisher={Google Patents},
  note={US Patent App. 14/562,227}
}

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