@inproceedings{oduor2015system,
  title={A system’s self-referential persuasion: understanding the role of persuasive user Experiences in committing social web users},
  author={Oduor, Michael and Oinas-Kukkonen, Harri},
  booktitle={International Conference on Persuasive Technology},
  pages={241--252},
  year={2015},
  organization={Springer International Publishing Cham}
}

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