@book{oreilly_what_2005,
	title = {What is web 2.0},
	url = {http://books.google.com/books?hl=en&lr=&id=DDI_XTmXI3MC&oi=fnd&pg=PA225&dq=%22concept+of+Web+2.0%22+began+with+a+conference+brainstorming+session+between+O%27Reilly+and%22+%22it+as+a+meaningless+marketing+buzzword,+and+others+accepting+it+as+the+new+conventional%22+&ots=3FE9Pqa8gf&sig=5rkqd_0Vi4myHm8vOst40v6V0sw},
	abstract = {This article is an attempt to clarify what they mean by Web 2.0.In exploring the seven principles above, we've highlighted some of the principal features of Web 2.0.
*Services, not packaged software, with cost-effective scalability
*Control over unique, hard-to-recreate data sources that get richer as more people use them 
*Trusting users as co-developers
*Harnessing collective intelligence
*Leveraging the long tail through customer self-service
*Software above the level of a single device
*Lightweight user interfaces, development models, AND business models},
	urldate = {2017-05-30TZ},
	author = {O’reilly, Tim},
	month = sep,
	year = {2005},
	note = {12613},
	keywords = {Collective intelligence, Comps, Network effects, User experiences, Web 2.0, Web as platform, Wisdom of cowds, data ownership}
}

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