Branding the American Family: A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium. Oswald, L. Journal of Popular Culture, 37(2):309--335, 2003.
bibtex   
@article{oswald_branding_2003,
	title = {Branding the {American} {Family}: {A} {Strategic} {Study} of the {Culture}, {Composition}, and {Consumer} {Behavior} of {Families} in the {New} {Millennium}},
	volume = {37},
	number = {2},
	journal = {Journal of Popular Culture},
	author = {Oswald, Laura},
	year = {2003},
	pages = {309--335}
}
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