@inproceedings{ouimet2015effect,
  title={EFFECT OF A TAILORED MULTIFACETED MARKETING INTERVENTION ON THE NUMBER OF NEW ENROLLEES IN A MASTER’S PROGRAM: FINDINGS FROM A DESCRIPTIVE LONGITUDINAL ANALYSIS},
  author={Ouimet, Mathieu and Picard, Annie and Lamare, Pascaline},
  booktitle={EDULEARN15 Proceedings},
  pages={8100--8105},
  year={2015},
  organization={IATED}
}

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