Type in a keyword, download, and save: Mobile phone ads as teachers of attitude and aptitude towards telephony and technology. Paragas, F. In 2005.
abstract   bibtex   
ads as lessons of how to use mobile (also seuol) // dovetails with content analysis. (perception of proficiency, linked in user's minds to learning from ads)
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 title = {Type in a keyword, download, and save: Mobile phone ads as teachers of attitude and aptitude towards telephony and technology},
 type = {inProceedings},
 year = {2005},
 city = {Budapest},
 editors = {[object Object]},
 id = {23fde0b4-8440-340e-bec6-a69b16d8cb73},
 created = {2011-04-16T17:37:51.000Z},
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 citation_key = {Paragas2005},
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 abstract = {ads as lessons of how to use mobile  (also seuol) // dovetails with content analysis. (perception of proficiency, linked in user's minds to learning from ads)},
 bibtype = {inProceedings},
 author = {Paragas, Fernando}
}

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