Single-Attribute Implicit Association Tests (SA-IAT) for the assessment of unipolar constructs - The case of sociosexuality. Penke, L., Eichstaedt, J., & Asendorpf, J. B. EXPERIMENTAL PSYCHOLOGY, 53(4):283-291, 2006. doi abstract bibtex A major problem with Implicit Association Tests (IATs) is that they require bipolar attributes (e.g., good-bad). Thus, IAT effects for an attribute category can be interpretated only relative to an opposite category. Problems arise if there is no clear opposite category; in this case a neutral category can be used, although it induces systematic error variance and thus reduces validity. The present study suggests that this problem can be solved using single-attribute IATs (SA-IATs). Sociosexuality (the tendancy to engage in uncommited sex) was expected to be related at the implicit level to stronger stranger-sex associations. An IAT was constructed that used conversation as a neutral attribute, it showed satisfactory reliability but only low correlations with explicit sociosexuality. An alternative SA-IAT with sex as the only attribute showed a similar reliability but higher correlations with explicit sociosexuality.
@article{ ISI:000242033700005,
author = {Penke, Lars and Eichstaedt, Jan and Asendorpf, Jens B.},
title = {{Single-Attribute Implicit Association Tests (SA-IAT) for the assessment
of unipolar constructs - The case of sociosexuality}},
journal = {{EXPERIMENTAL PSYCHOLOGY}},
year = {{2006}},
volume = {{53}},
number = {{4}},
pages = {{283-291}},
abstract = {{A major problem with Implicit Association Tests (IATs) is that they
require bipolar attributes (e.g., good-bad). Thus, IAT effects for an
attribute category can be interpretated only relative to an opposite
category. Problems arise if there is no clear opposite category; in this
case a neutral category can be used, although it induces systematic
error variance and thus reduces validity. The present study suggests
that this problem can be solved using single-attribute IATs (SA-IATs).
Sociosexuality (the tendancy to engage in uncommited sex) was expected
to be related at the implicit level to stronger stranger-sex
associations. An IAT was constructed that used conversation as a neutral
attribute, it showed satisfactory reliability but only low correlations
with explicit sociosexuality. An alternative SA-IAT with sex as the only
attribute showed a similar reliability but higher correlations with
explicit sociosexuality.}},
doi = {{10.1027/1618-3169.53.4.283}},
issn = {{1618-3169}},
unique-id = {{ISI:000242033700005}}
}
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