The Experience Economy: Work is Theatre & Every Business a Stage. Pine, B. J. & Gilmore, J. H. Harvard Business Press, 1999. abstract bibtex You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.
@book{pine_experience_1999,
title = {The {Experience} {Economy}: {Work} is {Theatre} \& {Every} {Business} a {Stage}},
isbn = {978-0-87584-819-8},
shorttitle = {The {Experience} {Economy}},
abstract = {You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine \& Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.},
language = {en},
publisher = {Harvard Business Press},
author = {Pine, B. Joseph and Gilmore, James H.},
year = {1999},
keywords = {Business \& Economics / Development / Business Development, Business \& Economics / Entrepreneurship, Business \& Economics / Marketing / General},
}
Downloads: 0
{"_id":"dZPLQWeFMSDiQ8JTi","bibbaseid":"pine-gilmore-theexperienceeconomyworkistheatreeverybusinessastage-1999","author_short":["Pine, B. J.","Gilmore, J. H."],"bibdata":{"bibtype":"book","type":"book","title":"The Experience Economy: Work is Theatre & Every Business a Stage","isbn":"978-0-87584-819-8","shorttitle":"The Experience Economy","abstract":"You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.","language":"en","publisher":"Harvard Business Press","author":[{"propositions":[],"lastnames":["Pine"],"firstnames":["B.","Joseph"],"suffixes":[]},{"propositions":[],"lastnames":["Gilmore"],"firstnames":["James","H."],"suffixes":[]}],"year":"1999","keywords":"Business & Economics / Development / Business Development, Business & Economics / Entrepreneurship, Business & Economics / Marketing / General","bibtex":"@book{pine_experience_1999,\n\ttitle = {The {Experience} {Economy}: {Work} is {Theatre} \\& {Every} {Business} a {Stage}},\n\tisbn = {978-0-87584-819-8},\n\tshorttitle = {The {Experience} {Economy}},\n\tabstract = {You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine \\& Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.},\n\tlanguage = {en},\n\tpublisher = {Harvard Business Press},\n\tauthor = {Pine, B. Joseph and Gilmore, James H.},\n\tyear = {1999},\n\tkeywords = {Business \\& Economics / Development / Business Development, Business \\& Economics / Entrepreneurship, Business \\& Economics / Marketing / General},\n}\n\n","author_short":["Pine, B. J.","Gilmore, J. H."],"key":"pine_experience_1999","id":"pine_experience_1999","bibbaseid":"pine-gilmore-theexperienceeconomyworkistheatreeverybusinessastage-1999","role":"author","urls":{},"keyword":["Business & Economics / Development / Business Development","Business & Economics / Entrepreneurship","Business & Economics / Marketing / General"],"metadata":{"authorlinks":{}}},"bibtype":"book","biburl":"https://bibbase.org/zotero/achamann2853","dataSources":["2z8XPCYNQoEuS4A58"],"keywords":["business & economics / development / business development","business & economics / entrepreneurship","business & economics / marketing / general"],"search_terms":["experience","economy","work","theatre","business","stage","pine","gilmore"],"title":"The Experience Economy: Work is Theatre & Every Business a Stage","year":1999}