True story: dynamically generated, contextually linked quests in persistent systems. Pita, J., Magerko, B., & Brodie, S. In Proceedings of the 2007 conference on Future Play, pages 145–151, 2007.
bibtex   
@inproceedings{pita2007true,
  title={True story: dynamically generated, contextually linked quests in persistent systems},
  author={Pita, James and Magerko, Brian and Brodie, Scott},
  booktitle={Proceedings of the 2007 conference on Future Play},
  pages={145--151},
  year={2007}
}

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