@inproceedings{pitayachaval2017integration,
  title={Integration of Business Model Canvas (BMC) and Quality Function Deployment (QFD) to design product},
  author={Pitayachaval, Paphakom and Chittrakool, Kittichai and Arjharn, Weerachai},
  booktitle={2017 4th International Conference on Industrial Engineering and Applications (ICIEA)},
  pages={76--80},
  year={2017},
  organization={IEEE}
}

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