Who's spinning the library? Responsibilities of academic librarians who promote. Polger, M. A. & Okamoto, K. Library Management, 34(3):236–253, 2013. ![Who's spinning the library? Responsibilities of academic librarians who promote [link]](https://bibbase.org/img/filetypes/link.svg "link")
Paper doi abstract bibtex Purpose – The purpose of this paper is to explore the responsibilities and challenges faced by academic librarians whose major responsibilities include the overall promotion of the library. Design/methodology/approach – A questionnaire was sent to seven library listservs asking respondents to describe their work duties, promotional activities, academic background, and professional challenges and concerns. Findings – This study garnered 215 responses. Respondents who completed the questionnaire identified as academic librarians whose major responsibilities include the overall promotion of the library. Librarians who promote face a plethora of challenges, including time restraints, lack of funding and limited support for their promotional efforts. These barriers place a strain on promotional work in academic libraries. Practical implications – The paper illustrates the roles and responsibilities of librarians who promote and the challenges and obstacles they deal with on an institutional and departmental level. Originality/value – This study provides a unique snapshot of marketing initiatives across various academic libraries, in the midst of a global economic recession. Adapted from the source document.
@article{polger_whos_2013,
title = {Who's spinning the library? {Responsibilities} of academic librarians who promote},
volume = {34},
issn = {0143-5124, 0143-5124},
url = {https://search.proquest.com/docview/1463004721?accountid=12543},
doi = {10.1108/01435121311310914},
abstract = {Purpose -- The purpose of this paper is to explore the responsibilities and challenges faced by academic librarians whose major responsibilities include the overall promotion of the library. Design/methodology/approach -- A questionnaire was sent to seven library listservs asking respondents to describe their work duties, promotional activities, academic background, and professional challenges and concerns. Findings -- This study garnered 215 responses. Respondents who completed the questionnaire identified as academic librarians whose major responsibilities include the overall promotion of the library. Librarians who promote face a plethora of challenges, including time restraints, lack of funding and limited support for their promotional efforts. These barriers place a strain on promotional work in academic libraries. Practical implications -- The paper illustrates the roles and responsibilities of librarians who promote and the challenges and obstacles they deal with on an institutional and departmental level. Originality/value -- This study provides a unique snapshot of marketing initiatives across various academic libraries, in the midst of a global economic recession. Adapted from the source document.},
language = {English},
number = {3},
journal = {Library Management},
author = {Polger, Mark Aaron and Okamoto, Karen},
year = {2013},
keywords = {2.14: LIS - TYPES OF STAFF, Academic libraries, Librarian roles and responsibilities, Librarians, Marketing, Professional responsibilities, Promotion, Promotional methods, article},
pages = {236--253}
}
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