What's Wrong With Online Privacy Policies?. Pollach, I. Communications of the ACM, 50(9):103-108, September, 2007.
doi  abstract   bibtex   
Research has shown that privacy policies tend to intensify privacy concerns rather than engender trust. One way to combat this dichotomy is to redesign their content, language, and presentation format.
@article{ pol07,
  author = {Irene Pollach},
  title = {What's Wrong With Online Privacy Policies?},
  journal = {Communications of the ACM},
  volume = {50},
  number = {9},
  pages = {103-108},
  year = {2007},
  month = {September},
  doi = {10.1145/1284621.1284627},
  abstract = {Research has shown that privacy policies tend to intensify privacy concerns rather than engender trust. One way to combat this dichotomy is to redesign their content, language, and presentation format.}
}

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