@article{ pomper_if_1967,
  title = {"{If} {Elected}, {I} {Promise}": {American} {Party} {Platforms}},
  volume = {11},
  issn = {00263397},
  url = {http://www.jstor.org/stable/2108616},
  abstract = {Party platforms can contribute to rational action by voters and parties. A model of rationality derived from Downs is tested by content analysis of platforms from 1944 to 1964. Most party statements are found to be rational. Rhetoric is limited. Evaluations of past performance concentrate on the incumbent party's policies. Pledges of future action are relatively specific, particularly those promises of distributive benefits. Variations among parties and topics are in accord with party strategies and voter expectations},
  number = {3},
  journal = {Midwest Journal of Political Science},
  author = {Pomper, Gerald},
  year = {1967},
  pages = {318--352}
}

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