Winner takes all: competing viruses or ideas on fair-play networks. Prakash, B. A., Beutel, A., Rosenfeld, R., & Faloutsos, C. In Mille, A., Gandon, F., Misselis, J., Rabinovich, M., & Staab, S., editors, Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012, pages 1037–1046, 2012. ACM.
Winner takes all: competing viruses or ideas on fair-play networks [link]Paper  doi  bibtex   
@inproceedings{DBLP:conf/www/PrakashBRF12,
  author       = {B. Aditya Prakash and
                  Alex Beutel and
                  Roni Rosenfeld and
                  Christos Faloutsos},
  editor       = {Alain Mille and
                  Fabien Gandon and
                  Jacques Misselis and
                  Michael Rabinovich and
                  Steffen Staab},
  title        = {Winner takes all: competing viruses or ideas on fair-play networks},
  booktitle    = {Proceedings of the 21st World Wide Web Conference 2012, {WWW} 2012,
                  Lyon, France, April 16-20, 2012},
  pages        = {1037--1046},
  publisher    = {{ACM}},
  year         = {2012},
  url          = {https://doi.org/10.1145/2187836.2187975},
  doi          = {10.1145/2187836.2187975},
  timestamp    = {Sat, 09 Apr 2022 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/conf/www/PrakashBRF12.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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