A 15-Year Review of ABC, CBS, and NBC News Coverage of Organ Donation: Implications for Organ Donation Campaigns. Quick, B. L., Kim, D. K., & Meyer, K. Health Communication, 24(2):137–145, March, 2009.
A 15-Year Review of ABC, CBS, and NBC News Coverage of Organ Donation: Implications for Organ Donation Campaigns [link]Paper  doi  abstract   bibtex   
This content analysis represents news coverage of organ donation from January 1990 to December 2005. Specifically, ABC, CBS, and NBC news broadcasts were examined to gain a greater understanding of organ donation coverage on TV. Overall this investigation revealed that organ donation received modest coverage (N = 1,507). Although the majority of coverage was positive, attention to the need for organs and the process of becoming a potential organ donor received modest exposure. In addition, non-living donor and living-donor donations received approximately equal coverage. Results are discussed with a focus on message design for practitioners and advocates of organ donation.
@article{quick_15-year_2009,
	title = {A 15-{Year} {Review} of {ABC}, {CBS}, and {NBC} {News} {Coverage} of {Organ} {Donation}: {Implications} for {Organ} {Donation} {Campaigns}},
	volume = {24},
	issn = {10410236},
	shorttitle = {A 15-{Year} {Review} of {ABC}, {CBS}, and {NBC} {News} {Coverage} of {Organ} {Donation}},
	url = {http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,uid&db=ufh&AN=37141210&scope=site},
	doi = {10.1080/10410230802676516},
	abstract = {This content analysis represents news coverage of organ donation from January 1990 to December 2005. Specifically, ABC, CBS, and NBC news broadcasts were examined to gain a greater understanding of organ donation coverage on TV. Overall this investigation revealed that organ donation received modest coverage (N = 1,507). Although the majority of coverage was positive, attention to the need for organs and the process of becoming a potential organ donor received modest exposure. In addition, non-living donor and living-donor donations received approximately equal coverage. Results are discussed with a focus on message design for practitioners and advocates of organ donation.},
	number = {2},
	urldate = {2017-05-31},
	journal = {Health Communication},
	author = {Quick, Brian L. and Kim, Do Kyun and Meyer, Kevin},
	month = mar,
	year = {2009},
	keywords = {0.Discussed in Workshop, media effects},
	pages = {137--145},
}

Downloads: 0