Judgment, decision, and choice: A cognitive/behavioral synthesis. Rachlin, H. Volume xiv of A series of books in psychology., W H Freeman/Times Books/ Henry Holt & Co, New York, NY, US, 1989. 00352abstract bibtex In "Judgment, Decision, and Choice: A Cognitive/Behavioral Synthesis," Howard Rachlin seeks to bridge the longstanding gap between behavioral and cognitive perspectives on choice. Acknowledging the existence and the relevance of internal judgments and decisions in the external choices we make, he shows not only how these cognitive processes can be understood in behavioral terms but also how cognitive and behavioral views can be reconciled. Throughout, Rachlin draws on thought-provoking behavioral and cognitive experiments—from classic Pavlovian laboratory studies to real-world consumer product evaluations—that illustrate how choices are expressed, for example, in the everyday foraging of animals for food or people shopping for clothes. He traces the history of modern notions of decision and choice to the writings of ancient Greek and Renaissance philosophers, and he defines choice itself from a philosophical viewpoint that raises critical questions about freedom, determinism, and the very applicability of science to human behavior. "Judgment, Decision, and Choice" demonstrates that these essential components of internal and external behavior are most usefully thought of as a single complex process that is best described with the complementary conceptions of behaviorists and cognitivists. Its conclusions speak equally to psychologists, economists, biologists, and business executives—to anyone concerned with the profound implications of how and why we choose as we do.
@book{rachlin_judgment_1989,
address = {New York, NY, US},
series = {A series of books in psychology.},
title = {Judgment, decision, and choice: {A} cognitive/behavioral synthesis},
volume = {xiv},
copyright = {(c) 2012 APA, all rights reserved},
isbn = {978-0-7167-1990-8},
shorttitle = {Judgment, decision, and choice},
abstract = {In "Judgment, Decision, and Choice: A Cognitive/Behavioral Synthesis," Howard Rachlin seeks to bridge the longstanding gap between behavioral and cognitive perspectives on choice. Acknowledging the existence and the relevance of internal judgments and decisions in the external choices we make, he shows not only how these cognitive processes can be understood in behavioral terms but also how cognitive and behavioral views can be reconciled. Throughout, Rachlin draws on thought-provoking behavioral and cognitive experiments—from classic Pavlovian laboratory studies to real-world consumer product evaluations—that illustrate how choices are expressed, for example, in the everyday foraging of animals for food or people shopping for clothes. He traces the history of modern notions of decision and choice to the writings of ancient Greek and Renaissance philosophers, and he defines choice itself from a philosophical viewpoint that raises critical questions about freedom, determinism, and the very applicability of science to human behavior. "Judgment, Decision, and Choice" demonstrates that these essential components of internal and external behavior are most usefully thought of as a single complex process that is best described with the complementary conceptions of behaviorists and cognitivists. Its conclusions speak equally to psychologists, economists, biologists, and business executives—to anyone concerned with the profound implications of how and why we choose as we do.},
publisher = {W H Freeman/Times Books/ Henry Holt \& Co},
author = {Rachlin, Howard},
year = {1989},
note = {00352},
keywords = {User Behavior, engagement, learning}
}
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