@book{GVK12570450X,
  added-at = {2009-08-21T15:16:03.000+0200},
  address = {Landsberg am Lech},
  author = {Rademacher, {Peter}},
  biburl = {https://www.bibsonomy.org/bibtex/27d2d89bced2cf0c3e7c1aa3d56a7bacc/fbw_hannover},
  interhash = {d26b9b416178e3e378d691be3844de2e},
  intrahash = {7d2d89bced2cf0c3e7c1aa3d56a7bacc},
  isbn = {3478211409},
  keywords = {imported},
  pagetotal = {205},
  ppn_gvk = {12570450X},
  publisher = {Verlag Moderne Industrie},
  subtitle = {Die besten Werbekampagnen : Ziele, Konzept, Budget, Erfolg / Rademacher, Peter. - Landsberg am Lech : Verlag Moderne Industrie, 1987- Bd.2},
  timestamp = {2009-08-21T15:16:07.000+0200},
  title = {Die besten Werbekampagnen},
  url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+12570450X&sourceid=fbw_bibsonomy},
  year = 1990
}

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