Development of a scale for measuring customer-based brand equity. Rajh, E. Ekonomski pregled, 53(7-8):770–781, 2002. 00015 bibtex*:RajhDevelopmentscalemeasuring2002
Development of a scale for measuring customer-based brand equity [link]Paper  bibtex   
@article{rajh_development_2002,
	title = {Development of a scale for measuring customer-based brand equity},
	volume = {53},
	url = {http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=44533},
	number = {7-8},
	urldate = {2016-08-26},
	journal = {Ekonomski pregled},
	author = {Rajh, Edo},
	year = {2002},
	note = {00015 
bibtex*:RajhDevelopmentscalemeasuring2002},
	keywords = {⛔ No DOI found, 🔍No DOI found},
	pages = {770--781},
}

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