@article{
 title = {Research and Reality: Using Mobile Messages toPromote Maternal Health in Rural India},
 type = {article},
 year = {2010},
 identifiers = {[object Object]},
 keywords = {maternal,mobile,rural},
 websites = {http://www.eecs.berkeley.edu/~divya/ramachandran_ictd2010.pdf},
 month = {12},
 publisher = {ACM},
 id = {87859c46-6f69-3ccd-8b33-df19ad38fd33},
 created = {2018-07-12T21:31:59.901Z},
 file_attached = {false},
 profile_id = {f954d000-ce94-3da6-bd26-b983145a920f},
 group_id = {b0b145a3-980e-3ad7-a16f-c93918c606ed},
 last_modified = {2018-07-12T21:31:59.901Z},
 read = {false},
 starred = {false},
 authored = {false},
 confirmed = {true},
 hidden = {false},
 citation_key = {ramchandran:maternalhealth},
 source_type = {article},
 private_publication = {false},
 abstract = {Rural health workers in India do not always have
the training, credibility or motivation to effectively convince
clients to adopt healthy practices. To help build their efficacy,
we provided them with messages on mobile phones to present to
clients. We present a study which compared three presentations
of persuasive health messages by health workers using a phonebased lecture-style message, a phone-based dialogic message that
elicits user responses, or no additional aids. We found that
dialogic messages significantly improve the quality of counseling
sessions and increase discussion between health workers and
clients; however, we did not statistically measure an effect of
either phone-based message on health behavioral outcomes. We
analyze these results in light of the challenges we faced and
compromises we made through the research process due to the
interplay of social, cultural and environmental realities, and
discuss how these factors affect ICTD projects at large.},
 bibtype = {article},
 author = {Ramachandran, Divya and Goswami, Vivek and Canny, John},
 journal = {Proceedings of International Conference on Information and Communication Technologies and Development (ICTD)}
}

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