Sizing the prize: What’s the real value of AI for your business and how can you capitalise?. Rao, D. A. S & Verweij, G. PwC, 2017.
bibtex   
@misc{Rao+Verweij:2017,
  title={Sizing the prize: {What’s} the real value of {AI} for your business and how can you capitalise?},
  author={Rao, Dr Anand S and Verweij, Gerard},
  year={2017},
  howpublished={PwC}
}

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