The value of reputation on eBay: A controlled experiment. Resnick, P.; Zeckhauser, R.; Swanson, J.; and Lockwood, K. Experimental Economics, 9(2):79--101, 2006.
bibtex   
@article{Resnick2006,
author = {Resnick, Paul and Zeckhauser, Richard and Swanson, John and Lockwood, Kate},
issn = {1386-4157},
journal = {Experimental Economics},
keywords = {ebay,field experiment,jel classi cation d82,l14,reputation,z13},
number = {2},
pages = {79--101},
title = {{The value of reputation on eBay: A controlled experiment}},
volume = {9},
year = {2006}
}
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